From September 2 to September 4, Minimum took part in the Zalando Event Bread&Butter. The new Trend Show presented several famous brands such as Minimum, Topshop, Vans, Adidas and many more.
For the first time, Bread&Butter was also open to the general public. They could not only see the latest fashion trends from Season Autumn/Winter, but also buy it on the spot and get inspired by Fashion Shows of brands like Topshop and Hugo Boss. The musical background was provided by the legendary Boiler Room as well as by several other well-known artists.
To make this event even more appealing to the public, many brands offered creative diy workshops to cater the need for individual clothing. Minimum brought the artist Sebastian Haslauer to the event, who printed shirts according to the customer’s wishes. This campaign was a huge success with many people even waiting for hours to get hands on a Minimum shirt and resulting in many happy Minimum friends.