TOTAL WELLNESS FROM SWEDEN SINCE 1984.
As the founders of Sweden’s first women’s gym in 1984, our heritage is in personal, cross-functional, holistic training. We believe in creating harmony between the Heart, Body and Soul. And we’ve been partnering with athletes and personal trainers ever since to create some of the best holistic training Tools and Sportswear on the market.
30 YEARS IN THE GAME
We started by selling professional gym tools and equipment all over Scandinavia before opening ‘Athena’, one of the first fitness centre for women in the world. When our female instructors asked us for something beautifully to work out in. The original concept for designer sportswear for women was born. And we just grew out from there.
A Respect for Nature
A respect for nature is in our DNA and we continuously strive to minimize our impact on earth’s precious resources. This is why we work every day to find better, smarter solutions to our product design and manufacturing practices.