Female AW17

This autumn, minimum has a focus on making those essential items for the modern wardrobe. This shows in the choice of colours, prints and materials used in the AW collection. The burning red colour is a key trend in the upcoming season, mixed with heavy materials and leaf prints. The collection draws its inspiration from the Scandinavian autumn.

Male AW17

The male collection this autumn has some clear modern trends. The collection is all about vertical lines, cropped fits and bold cuts, with stitched graphic batches which gives the styles an urban street look. Green colours and canvas materials are also being utilized, to give the collection a military feel. All of this is fused together with Minimums DNA – a stylish Scandinavian take on fashion.