Feel good in the new Freddy WR.UP jeans. Bring up your curves in a natural way and find your perfect look from a wide range of different colors, washes, lengths and details.

The exclusive WR.UP technology naturally shapes the buttocks, thighs and waist and creates a perfect back side. Special seams, a silicone membrane and striking cuts help to support and redesign the bottom, guaranteeing a perfect fit.

Having created the Freddy range of clothing in Italy in 1976, the WR.UP technology  was the next step to take.  It launched in 2012 after 34 years of in-depth research on material and careful attention to the characteristics of the female body.



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