ANNY NORD was founded in 2016 by creative director Mia Bencker, who previously worked in the design team of Tiger of Sweden.

Shoes have always had a special meaning in Mia Blencker’s life, as her parents opened their first shoe store in 1963. The love of the product was born in her cradle and accompanies her until today.

The name Anny comes from Mia’s grandmother, the North in the brand name refers to the Nordic origin of the label.

All ANNY NORD products are designed at the company headquarters outside the coastal town of Båstad in Sweden. Production takes place in a few quality factories in Portugal, Italy and China, where shoe making is still a real craft and good ethical working conditions prevail.

The design is based on a Scandinavian, clean aesthetic expression with a touch of humor and individuality – inspired by strong women and Mother Earth.

Longevity, social and ecological responsibility and the love for fashion and shoes, as well as to the people are the foundation for the design of ANNY NORD.